Even when a home is one of the nicest on the market, it is no easy task selling a house. The ins and outs of home selling aren’t rocket science, however. If you’re looking to sell a luxury property fast, you want to go through a seasoned professional. This can make entire process much easier.
In addition, here are a handful of tips to make the selling of your luxury property go faster and easier.
The Art of Patience
Non-luxury homes sell much faster than luxury homes, so be patient. Rome wasn’t built in a day and it’s likely that your luxury home won’t be sold in one either. In this economy, there might not be a lot of people out there they can afford your home. But eventually, one will come along.
Staging Is Important
While the proper staging of a home may not actually sell the home, it certainly doesn’t hurt. Good staging can help minimize time on the market and maximize the price.
Accurately Portray Lifestyle and Location
Make sure to include, in the listing information, any perks that may be included with the sale of your luxury home: i.e., yacht club privileges, clubhouse, pool, golf course, etc. These are typical in certain developments.
Do You Absolutely Have To Have an Open House?
Not everybody loves the idea of an open house. So, is it necessary? This is a debatable topic, depending on who you talk to. When it comes to luxury homes, however, an open house may only encourage people that want to see how the rich and famous live; and less those who are actually shopping for a luxury home. Discuss with your realtor a “broker open”. This lets other realtors see the house without opening it to the general public.
Timing Is Everything
This could apply to many things in life, but it is especially important when you’re trying to sell your luxury home. In New Jersey, you may not have a lot of success selling during the winter months. Take a look at trends and patterns in your area before you decide when to list.
Must Haves: Virtual Tours, Videos, and Quality Photographs
You don’t have to have a ton of photos, as long as you have a few high-quality ones. Make sure that a virtual tour is available online because that’s where most people begin their shopping today. The photos being taken should be professionally done, not just a realtor with a cell phone or camera.
The Key Is Effective Marketing
When selling a luxury home, the price at which it is being sold is only one of the marketing tools that should be enlisted. Direct mailing and print advertising are still a huge part of the system. What’s more, the Internet now plays a massive roll in the real estate industry and marketing.
The Price Is Right – Or Is It?
No matter which end of the pricing scale your home is listed at, it is essential that you price it correctly. It can be a huge mistake, listing your home for the highest price possible. Competitive pricing is a good, aggressive beginning to the process of selling your luxury home.
When selling a luxury property, or any property for that matter, it is important to choose the best real estate company, or realtor, possible. By checking out the company or the realtor before you start dealing with them, you will be a step ahead. Choose an experienced, knowledgeable, and reputable real estate professional.
