Winter can be a tough season to sell your house. Part of this has to do with the weather, as well as the fact that many people are busy traveling or shopping in preparation for the holidays and the New Year. However, this does not mean that selling a house during winter season is impossible, and in fact there are a number of advantages to doing so. Here are some tips for doing it the right way.
Use Adequate Lighting
Winter results in short days and reduced sunlight. As a consequence it is essential to makes sure your home is adequately lit, particularly during showings or open house. A dark room will depress potential buyers especially when it is cold outside. Light allows you to set the right mood and will eliminate the need for potential buyers to use a light switch. You want your home to appear as a warm, well lit winter oasis, not a tomb.
Don’t Allow Mother Nature To Get In Your Way
Selling a house during winter takes greater preparation due to the propensity of bad weather. Often it is the little things you do that will make the difference. For example, if you know a potential buyer is coming to check out the home, be sure to remove snow from the walk or driveway to make the property easy for them to access. Few buyers want to walk through snow or ice just to get to your doorstep, running the risk of falling down or getting snow in their shoes or socks.
Keep Your Home Warm And Cozy
During open house or viewings for potential buyers during winter, it is absolutely critical to keep your home as warm and cozy as possible. The last thing a potential buyer wants is to walk in from the cold outside only to be greeted with a colder house. First impressions are everything and if this occurs, it could result in a lost sale. Having a fire going in the fireplace (if your home has one), is stylish, professional and will create beautiful lighting effects which will create warmth and impress visitors. However, a home which is too hot is just as bad as a home that is too cold. Balance is the key.
If You Own Pets, Make Sure They’re Groomed
Pet owners must take the time to ensure their pets are groomed when potential buyers visit their homes, so that you stand a higher chance when you want to sell your house. Some dog breeds are known for shedding and any dog hair which is present on the floor or carpet will gross out potential buyers. Even worse is the smell of unclean pets, cages or domiciles. Make sure litter boxes, cages or any pet related area is just as clean as the animal itself.
Advertise Frequently And Aggressively
Selling a home during winter requires far more aggressive advertising than during any other time of the year. People are busy shopping for Christmas presents and getting ready for New Year’s so you will have to be proactive when it comes to getting their attention. Classified ads, online advertising and fliers are just a few of the tools you should use.
