When you are listing your property on the market and looking out for potential buyers, what you list becomes incredibly important as it would determine if you will attract buyers to view and eventually purchase your real estate that you listed. Here are some real estate listing mistakes to avoid making to maximize the chances of successfully closing the deal:
Not Choosing Your Words Wisely
You are probably in a hurry to sell your house and close the deal quickly when putting your house on the market. However, you also want to make sure you get the best possible price to avoid regrets or losses. Using the right words can make or break your deal, as setting unreasonable terms or describing your property in the wrong way can drive your potential home buyers away from you. Choose the right words to use and you can be sure that the sale of your home will be smooth sailing.
Excluding Potential Buyers
Refrain from using expressions such as “family home” or “great for newlyweds”. Avoid using gender-specific terms as well. Due to the different living situations now, these expressions are no longer recommended. Furthermore, the expressions exclude potential buyers and limit buyers to a certain group.
Not Selling Unless a New Home is Found
We understand that no one wants to move out of their house until they have found their next perfect forever home. However, by telling buyers that you are not selling the house until you find a new home, you are losing buyers as buyers don’t like making offers on houses that they might not ultimately be permitted to buy. What you can do instead is to ask for an extended closing period, instead of the usual 30 days so you can buy yourself more time to shop for your next forever home.
Including Furnitures and Appliances as Part of the Deal
If you include your old furniture and appliances as part of the contract deal, they are subjected to inspection together with the house you plan to sell. This is not a good idea as in the case when one of the furniture and appliances fail to meet the buyer’s standard, you might lose the deal altogether.
Listing Inaccurate Information
Stating incorrect information on a listing is never a good idea or strategy to attract a potential buyer. In fact, it usually backfires, and you may lose a potential buyer as well as end up facing a lawsuit for misrepresentation of information. Being honest isn’t as bad as you think, as most of the time, it does your more good and harm. If you start putting accurate information on your listing, you might attract a potential buyer quicker than you think!
Images and Words that Don’t Match
When there is a mismatch between a listing’s image and words, potential buyers might feel like they have been cheated. Be sure to include images that highlights particular features that you want to stand out. Remember to always back up your listings with evidence.
If you want to know more about real estate in New Jersey, feel free to talk to us and let us show you the best listings that fit your real estate criteria.
